• Remediation involves shifts in the writing system--a new medium takes the place of an older one and reforms it
    • These shifts change the terms on which we as readers approach the text
    • Involves both homage and rivalry (new medium imitates old medium in certain aspects)
  • "Remediation is a process of cultural competition between or among technologies" (Bolter 23).
  • "The Remediation of Culture" Bolter, Chapter 10
    • Electronic communication makes it possible for us to redefine the culture created by the printed genres and forms of communication
    • One way we have redefined culture because of our use of electronic communication is we have broke down the distinction between "elite" and "popular" literature
    • The Internet is a network culture, which rejects "hierarchical distinctions" and shows a preference for "popular forms"
    • Whereas, print technology resists remediation, electronic technology is remediation
    • It is impossible to determine to what extent the technology of electronic communication remediates or determines our cultural ideals, etc
    • We as a society have always associated print media with stability; it will always be there and is permanent. Verbal representations were supposed to be more important than visual images. Now, in the late age of print, electronic media "defines itself as remediation" (209).