From Rettberg's Blogging:
  • Bloggers who are able to make a living from commercial blogs that are individually run, according to Rettberg, either have "a strong personal brand" that has been acquired and built up over the years or they carefully seek specific markets to write about in their blogs, knowing that the advertisers of the products in which they are discussing are going to pay the blogger extremely well for their mentioning of them (133).
  • Today, the majority of the most popular blogs have advertisements on them (133).
  • Many people are unhappy with the monetization of blogs and advertisements on blogs because they feel the advertisers are thus buying the writer's voice. (Ch 2).
  • Also, money can drive people to make up outrageous lies on their blogs - just so they will get a media buzz - which will cause linking and traffic - which the Lying blog will then use to gain ad revenue. (Ch 2).

From Blogging, "Why 'New New' Media?" (Levinson):

There are five easy ways to make money from your own blog:

1) Google Ad Sense is the the founding father of money making on the Web. You just embed a code into your blog and this allows you complete control over the subject matter, look, and location of ads on your blog. The upside is that Ad Sense is super simple to use. The downside is that your earnings come from click frequency, meaning that even if you get several hundred hits a day, it's unlikely you'll make more than 10 bucks a month on ad revenue. You also can't cash in until you've earned $100.

2) Amazon Associates allows you to place ads for Amazon-sold products, and you earn a percentage every time a patron clicks on that ad. The percentage starts at around 4 percent for the first 6 sales, increases to 6 percent when sales number 7 or more, increases to 6.5 percent when there are 33 or more sales, and so on.

3) With the two aforementioned services, your actual blog posts are unaffected by product placement. With PayPerPost , however, you can write about specific products for which in turn, companies will pay you. The earnings can span from $5 to $500 per post based on your blog's popularity. This could be a great way to earn money (the site's top blogger has made over $12,000 for her blog ads), but on the other hand, it is also a tempting method to make your write about things you normally wouldn't endorse.

4) A PayPal donation widget acts as a virtual tip jar. This might be more successful in a media driven blog--for instance, one that offers music or a like product--than a writing driven blog.

5) The most lucrative form of ad revenue comes from good old fashioned marketing--accepting sums directly from advertisers for product-specific ads. This might take more blog popularity on your part and a few connections, but overall you have more freedom to advertise only the products you really like.

Monetizing Your Blog

This is an interesting and informative article that gives "10 Simple Steps to Monetizing Blogs."
  • The author of the article emphasizes that monetizing your blog is "simple" but not "easy."
  • He points out right away that "blogging is not a magic route to instant riches"
  • He says rule NUMBER ONE is "stick to producing valuable content"
    • The statements above beg the question, "is monetizing blogs a good idea?" Many are against the idea of monetizing something that is as individually produced and authentic as blogging. Since blogging has become a new medium for spreading information, it is important to remember it's connection to earlier forms of media. The Press and newspapers suffered to assert themselves in the wake of big advertisers who mainly funded the press. However, as Levinson points out, "advertising was adopted by the press in the first place as a means of freeing the press from economic and thus political reliance on the monarchies of Europe." (The New New Media, 38).
    • If blogging comes under the control of advertisers it will drastically change the way blogs are accessed and read. Blogging should remain as autonomous as it is now. It seems that advertisers stumbled upon the new medium that is grabbing reader's attention and wants to capitalize on it.

  • As with so many other things throughout history, once it was realized that money could be made off of blogs, people quickly began to take advantage of this through the monetization of their blogs. This has affected blogging because some blog posts may now be influenced by advertisers and promotions. Readers might also get frustrated by sidebar advertisements cluttering a blog page.

Blogs have the potential to be very lucrative to companies but, they can also have adverse effects if they are Flogs, or fake blogs. Click here for more information about flogs.