• Written text is traditionally read horizontally from left to right. A thorough reading however requires attention to the time and space in which the text is written as well. The context of the writing plays a large role in understanding it.
  • The computer changes the context that we experience written text because it alters the temporal structure of our interaction with the text.
  • Experienced readers take in whole words and phrases at a time, versus beginning readers who take one letter at a time to spell out the message.
  • The earliest form of writing was strictly linear. The printed book allowed the author to include "jumps" such as footnotes and other references, altering the traditional reading path. In a scroll, the author was likely to repeat himself since it was more difficult to refer back whereas in a book, the reader can simply use the references or turn pages back.
  • While it is possible to read blogs in the traditional linear fashion, i.e. by following the daily postings of a specific blog, it is also possible to read them in a uniquely unlinear way as well. Blogs have archives of older postings, and many posts often have links back to older posts, allowing the reader to jump between various blog postings that could have been written within days, weeks, months, or even years of each other.
  • Unlike traditional text, where chapters of a book must be read in order to be able to understand the story, many blog posts have the ability to be understood on their own. One can click on a certain blog posting about a specific topic and have no trouble understanding it.