• The web relies heavily on graphic design
  • Graphic design first developed along with mass advertising in the early 20th century
  • Graphic design came from the technical improvements combined with the social and economic needs of the 19th/early 20th centuries
  • Innovations included the photolithography and the pantographic punch cutter, which both increased the number of images and styles that could be used on a page
  • Graphic design began to make itself known as a high art
  • Graphic designers use the combination of word and image
  • Graphic design first seen in magazines and posters
  • Web page design uses the same aesthetic and economic principles from graphic design for print
  • Web pages began to look like magazines advertisements because of their "striking visual metaphors", display fonts, color gradients, and pixel-by-pixel make up of gridded space
  • Graphic designers wanted to be able to control the horizontal placement of images/texts of web pages, and not just the vertical placement of images/texts
  • The Web is said to be even better than traditional graphic design because it adds interactivity and the immediacy of global hypertext
  • Animation, streaming audio and video, and multimedia-style program interactivity are all parts of Web pages design now
  • Traditional graphic designers now have a more dynamic space for their work and their viewers
  • According to Bolter, the Web has been a form of picture writing since 1993, when the introduction of "inline" images transformed and greatly expanded the uses of the Web. It was then that it become clear that the Web could be used for many more things than originally intended by Berners-Lee, such as advertising and other commercial activities, and most importantly, entertainment. The introduction of graphics onto the Web transformed it into a global hypermedia (69.)