• "Most of the most popular blogs are commercial in the sense that they make some amount of money from ads on their blogs" (Rettberg 131).
  • Bloggers currently make half a billion dollars solely from revenue from commercial blogs (131).
  • The first commercial blogs actually only appeared a few years ago. And, according to Rettberg, "blog don't appear to follow the 80/20 rule, where 80% of the money is expected to be earned by 20% of the products or companies" (131-132).
  • The top 15% of blog makes 90% of the money (131).
  • Personal Blogs vs. Commercial Blogs - Quality and Focused Content is the biggest factor up on which your blog is evaluated. So even when you are writing posts about common topics, try to present them in a distinguished manner.
  • Here is the link to an interesting article about "When does a 'commercial' blog cross the line?"
  • Blogging originally had no advertisements on it, though this quickly changed, and continues to change at a very rapid pace. This has come to be known as the commercialization of monetization of blogging. In Rettberg (pg. 11), the writers of the blog Dooce state that "The monthly checks [from the advertisers] add up to a 'comfortable enough middle class to upper-middle class income.'"
  • There are many ways to make a profit off of blogging, according to Rettberg. "Businesses use blogs in their marketing, as a way of improving customer relations and establishing a popular presence on the Web, or as a way of getting attention. Individual bloggers make money off advertisements on their blogs, often starting blogs about specific topics that they hope will generate lucrative ads and affiliate sales. Spammers create fake blogs, often using software to automatically generate them, creating link farms where the fake blogs link to the Web sites the spammers are trying to hype and that search engines then assume are popular because of all the links" (pg. 127).
  • Many blogs today offer "giveaways" from sponsors. In order to be entered into the giveaway, one must usually just comment on the giveaway post. More and more, however, bloggers are allowing additional entries into the giveaway when other bloggers do a post about the giveaway on their own blog, or mention it on their Facebook and Twitter pages. This acts as a means of promotion for the blog with the giveaway.
  • Here the blog "The Skirted Roundtable," which is actually three women who broadcast discussions and interviews they have, discuss giveaways and monetization of blogs. http://skirtedroundtable.blogspot.com/2010/02/blog-contests-giveaways-and-promotions.html

The top ten most profitable blogs are:
  1. Tech Crunch – Michael Arrington earns $200,000 from commercials.
  2. Pete Cashmore owns Mashable, which earns $180,000 from commercials.
  3. Timothy Sykes, earns $150,000 monthly.
  4. Perez Hilton, earns $140,000 from commercials.
  5. Gothamist is earning $80,000.
  6. Matt Marshall, with his blog Venture Beat, earns monthly $62,000.
  7. Slash Gear earns $60,000 monthly.
  8. Nick Denton, earns from Life Hacker $60,000.
  9. Smashing Magazine earns for Vitaly Friedman, $58,500 monthly.
  10. Tuts Plus earns for Collis Taeed $55,000 each month.

Commercial blogs can be very lucrative for business, but a few companies tried to create fake blogs. the companies claimed that fans of the products created the sites
  1. Walmart has 2 : Wal-Mart: Working Families for Wal-Mart and Wal-Marting Across America
    • Working Families for Wal-Mart to counter act the bad press Wal-Mart received after doubts over proper wages for workers arose in the media
    • Wal-Marting Across America details the journey of a couple across America and the hospitality of Wal-Mart stores for having open parking lots to camp out in.
  2. Sony: All I want for Christmas is a PSP
    • This blog seemed to be a wish list from a young teen about how much he wanted a PSP for Christmas with over the top slang usage and very high quality Sony graphics and brand messages which did not fool anyone.