• Blogging is cumulative and posses a certain continuity that separates it from other forms of media
  • Blogging tends to be more personal as the author of the blog has the ability to shape and create the blog to fit their own unique style and the content of their blog- Bloggers spend a lot of time adjusting the way their blogs work and look
  • Chronological organization that usually lists the most recent post at the top and goes backwards in time, unlike a diary
  • Basical layout = page divided into two or three columns (largest column for main content and small columns for links to other blogs), information about the blog or blogger, links within the blog, and ads
  • Frequency and Brevity- blogs consist of frequent, relatively brief postings
  • Personality- personal style and context
  • Usually written by individuals and present an individual's subjective view of the Web, their life or a particular topic
  • First person form of writing
  • Social
  • Each post makes sense in itself, but read together-not necessarily in sequence-the posts tell a larger story
  • 2 important characteristics of blogging, and in particular new media (Chapter 2):
    • Anyone can blog about anything
    • The impact of a blog post including when it will have maximum impact is unpredictable
  • The immediacy of blogging can sometimes fool us into thinking blog posts are not permanent. With blogging, however, anyone can make a copy of a post, or print it, therefore even if you delete it - it could still exist out there somewhere (Ch. 2).
  • Bloggers can install CAPTCHA - a monitoring system that will distinguish from human commenters and automated comment makers for SPAM (Ch 2).
  • CHANGING TEXT: The earliest forms of writing allowed for change, however it would be scribbled out or noticeable. Later, we were able to change errors with the printing press and typewriters without much detection. But blogging opened the door to changing errors after publication if need be, with no real obvious detection.
  • Blogs are very diverse in subject matter, can be about anything from fashion, to cars, to fatherhood, etc
    • Although diverse, blogs share in common: their basic layout, the basic unit of the "post," timestamps, post titles, the blogroll, the "about" page, etc
  • Within the basic idea of the "blog" there are more specfic genres and sub-genres
    • diary-style blog
    • filter blog
    • political blog
    • personal blog
  • Evan Williams, co-founder of the company that created Blogger.com, lists three characteristics that he thinks defines blogging:
    • Frequency
    • Brevity
    • Personality (This last one is more opinion-based and goes along with "personal blogs") (Rettberg 21)
  • Blogs can also be moneymakers for those who become successful. Blogs can promote the author's other endeavors (books, other blogs, etc.) or can place advertisements on the page to gain revenue.
  • Successful blogs can become a great platform for those looking to start careers, promote their services, or get into a new career.
  • Blogging is a journalistic form that can connect many different types of people all over the world, because unlike a newspaper or other form of localized journalism, the Internet, and therefore blogging, is simultaneous and instantaneous.
  • Writing for a blog is not only a self-motivated or citizen style of journalism, but also is meant to in turn appeal to readers and viewers and interest them.
  • Camille Paglia writes in, "Dispatches From the New Frontier: Writing for the Internet," that "...the key to Internet writing for me is visual, not verbal... The Internet has become a mercurial hybrid of word, image, and sound." Paglia defines the three critical elements of blogging: word, image and sound. Many blogs are eye catching because of their implementation of all three of these elements.
  • Paglia goes on to describe linguistic changes to writing that blogging has made in her own writing: "I also choose vocabulary that looks interesting on the page, which usually means juxtaposing blunt Anglo-Saxon nouns and high-action verbs with polysyllabic Greco-Roman abstractions. I use far more exclamation points, slang terms, alliterations, rhetorical questions, and expostulations than I would for a mainstream newspaper or magazine."
    • Our Writing for Online Media class students might be able to note some of these differences in their own blog writing. The characteristics that Paglia describes are ones that are appealing and eye catching to first time viewers and regular readers alike.