• Blogging can be used as a form of narrative, whether the narrative is fictional or authentic
  • Blogging narratives are structured differently than how a narrative would be structured in a movie or a novel. Blogs are open-ended, while novels and movies have clear endings.
    • ongoing narration: there are some narrative blogs that have a format in which the overall story is able to be pieced together by someone who is a regular reader
    • goal oriented narrative: some blogs have a format in which the author has a clear project, or end goal, in mind. For example, there was a blogger who wrote about his goal of finding a girlfriend. His goal was clearly expressed in the beginning of his blog and the blog would be presumably be done when the goal was completed.
    • fragmented narrative:the narrative of a blog can have a format in which it is told in "brief episodes," each blog post has a beginning and an end, each blog post can be read on its own
  • Blogs tend to become narratives naturally--according to Rettberg, "Blogging is an episodic style of writing that leads to particular kinds of narrative structure."
  • Most blogs also tend to take the form of a biography or an autobiography anyway. However, some blogs can appear like they are autobiographical, but instead turn out to be fictional.
  • Blogs function as an even greater form of self-representation when written with a narrative structure. This "self-representation," however, can turn into a problem when readers find out that a blog once thought to be a true personal narrative is actually a work of fiction.
  • As Rettberg points out, narrative blogs are often "self representation" and not self expression, because the author has the ability to present themselves however they want. If it were simply self expression, she/he would have to write the complete truth, not omitting or embellishing anything about their life.
  • Viviane Serfaty (via Rettberg, pg. 120) characterizes weblogs as "simultaneously mirrors and veils. Just as we study ourselves in a mirror, shaping our features so our reflections please us, so we create a reflection of ourselves in a weblog. At the same time, we use our blogs to veil ourselves, not telling all but presenting only certain carefully selected aspects of our selves to readers."

Examples of blogs as narratives:
  • An interesting case study of a blog as narrative: http://thepioneerwoman.com/blog/category/black_heelstractor_wheels/the_night_i_met_marlboro_man/
    • This blogger started out by writing one entry about how she and her husband met; it eventually turned into a two-year, forty chapter blog romance novel. She is finishing a book based on the story, due out next February, and it just got picked up to be a movie as well! It just goes to show how one blog entry can transition into the traditional literary form.
  • Many blogs that start out with the purpose of covering one subject, such as a blog about interior design, often naturally turn into narrative blogs as the blog grows, time passes, and the blogger's life changes. Here are two blogs where that happened. Both blogs about interior design, but have morphed into narrative blogs about the blogger's life as things such as having children and getting engaged happen:
  • Some fictional blog narratives have included Lonelygirl and Kaycee (article about her blog).